Make each distinct volunteer opportunity its own posting. If you have a large event, provide separate postings for set-up, registration, event management, concessions, clean-up, etc. It is much easier to identify willing volunteers to work a 2, 4, or 6 hour shift for one portion of the event, than it is to find someone to work a 12 hour shift doing multiple tasks.
Use a unique photos on your agencies page. Compelling options include: Photos that tell the story of who you are and/or what you do, close-ups of volunteers doing this task, photos that indicate client impact, photos with good color and resolution.
When writing a description of the volunteer need, attract the right volunteers by telling them how their help will impact your mission and how much fun they will have doing it!
Use links to direct volunteers to agency specific forms and documents such as your volunteer application or release for a background check.
Designate who “this opportunity is appropriate for”. Consider how you might use youth or families to meet your agency needs. Families and students are eager to find opportunities to make a difference in the community.